Because it's the USA this is NOT NOT NOT Genital Mutilation. I get it.

Cosmetic Surgery

Rise in women seeking procedures to avoid 'camel toe' in yoga pants

Published October 28, 2015

New York Post

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Before Veronica R. went under the knife for a labiaplasty procedure, the 28-year-old Manhattanite joked around with plastic surgeon Dr. Richard Swift about the anticipated results.
“Make me look like Barbie!” she told him, with a laugh.
The striking model, who asked for her last name not to be used for professional reasons, underwent the surgery in September, because she was self-conscious about the size of the labia minora (inner lips) of her vagina.
She is among a growing number of women signing up for labiaplasty to reduce the size and “enhance the appearance” of their private parts, especially when they’re wearing tight-fitting clothes such as workout gear.
According to the American Society for Aesthetic Surgery (ASAPS,) there has been a significant increase in the number of these tissue removal and restructuring procedures — an astonishing 48 percent rise in 2014 from 2013.
“More women are pursuing labiaplasty to correct labia-related issues that are interfering with their ability to perform sexually, to perform daily tasks such as exercise, or are merely causing discomfort,” says Dr. Michael Edwards of ASAPS.